The Village of Beer: East Devon

Big Brand for Little Village

Creating a brand is not always if ever an easy task. The ‘Visit Beer’ identity is the result of many hours of research, development and refinement. The immediate aesthetic appeal of a brand is all most people tend to consciously notice, and because people are bombarded with thousands of different brands each day it’s all they want to notice.

Every brand contains a message, whether purposely or accidentally constructed, which helps people relate to and connect to represented organisations, products and services… Different designers adopt and follow different design strategies – some choosing a direct literal approach with not much room for abstract interpretation, and others a more loosely defined approach focusing more on a brands personality, atmosphere and style.

If we take the ‘Visit Beer’ beer logo and break it down into its basic visual elements we can see how this design has been approached and uncover the semiotic signs (symbols) embedded into its visual form.

The ‘Visit Beer’ Logo Elements:

  1. The Blue shaded, pattern – Representative of the sea, modern style
  2. The words ‘Visit Beer’ – Direct communication
  3. A soft curvy outline of a pebble – Represents Beer’s shingle beach, has a soft friendly shape
  4. The colour gold – A colour associated with wealth, value, greatness and class
  5. The colour white – Clean, Space, Freshness
  6. Serif type – Classic Style
  7. Complimentary Slab Serif type – Classic style and bold message
  8. The tagline: ‘A Little Piece of Heaven’ – Extracted from the Beer song

As we can see from the above list, there are a mix of styles and signs being communicated. If we combine and describe these elements as one entity it helps to form a clear picture of what this brand represents. Such description would go something like this: “Modern, huggable shapes representing a forward thinking friendly village. Contemporary design, with references to classic style, heritage and maritime location.”

As the designer of this brand, my initial feelings are that I hope you will like it. Now that I have written some explanation to its form, I hope you can relate to it, accept it and be proud of it, because if you are a Beer boy or Beer girl it now represents you on the Internet.

www.beer-devon.co.uk

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